Ashley Sonlin

MBA Candidate, Northwestern Kellogg

Hi, I'm Ashley! I'm a professional music industry executive expanding my skillset through my Kellogg MBA. I love all things pop culture and digital marketing, and have accumulated over 100 million TikTok views on 50+ viral videos.

TikTok Virality Rate

25%

50+ videos over with over 100,000 views

I have four years of professional experience, most recently as Vice President of Creative Operations at boutique music firm Manncom. My experience includes:

ARTIST MANAGEMENT
Primary liaison for celebrity client Alex Aiono (Interscope Records), overseeing all aspects of career from artist development to brand image by efficiently collaborating with record label and agency partners.

MUSIC PUBLISHING
Oversaw all business matters for song catalogue on behalf of 50 writers including Christian Medice (producer: P!nk, Halsey) and Supah Mario (producer: Drake, Young Thug).

Awarded a Platinum plaque by The Recording Industry Association of America for personal contribution towards Lovelytheband’s #1 hit “Broken,” which sold over 1 million copies

I spent the first half of my life pursuing performing as a singer/songwriter and actress, releasing original music and appearing in commercials and tv. I eventually found myself at Berklee College of Music in Boston, where I discovered my love for all things behind-the-scenes of the music industry.

I graduated top of my major, Music Business/Management, and moved straight to New York City. My original song “Breaking The Mold” was premiered on British radio station Bolton FM, and was released in 2016.

In New York, I refocused my pursuits on a career as an industry professional, but during the MBA application process (and COVID-19!) I rediscovered my love for on-camera work via my TikTok account.

100 Million TikTok Views

15 Million TikTok Likes

4 Years Music Industry Experience